AVANT PREMIÈRE: FACTS + REACH
PARTICIPANTS + INDUSTRIES
Each year, the Avant Première Music + Media Market Berlin attracts around 600 industry representatives from 330 organisations from almost 40 countries. In 2021, Avant Première Music + Media Market took place exclusively online for the first time with a second web edition in 2022. The 2023 Avant Première is slated to return to Berlin from 18-22 February.
Around 29% of Avant Première Participants are content buyers, and more than a quarter are distributors, labels and rights holders. Out of all buyers, 35% represent major broadcasters, 27% are streaming + VOD platforms, with the rest coming from the event cinema + festival sectors as well as funding bodies.
The creators of music + dance films are well represented: 19% of participants come from film production companies and 8% from performing arts institutions. 8% of participants are technology providers, while NPOs, educational institutions and journalists comprise the rest.
REACH + CIRCULATION
PR + MAILINGS
IMZ Newsletter: B2B 7,000 international industry representatives / B2C 10,000 international performing arts lovers
Avant Première Mailings: 10,000 contacts from the global arts + media industry
Press Relations: 700+ press contacts of the international cultural + audiovisual industry
Visibility: Promotion + coverage through more than 100 international networks, institutions and the media
Event Calendars: Presence in 30+ event calendars in Berlin
PRINT
Avant Première Screenings Catalogue: 1,000 copies
Avant Première Programme Guide: 600 copies
Avant Première Flyer: 5,000 copies
IMZ Activity Report: 1,500 copies distributed throughout the year
ONLINE
Avant Première Website + IMZ Website: 14,000 page impressions/month
Social Media Activities: Facebook, Twitter, Instagram, LinkedIn
- PROMOTION.IMZ
